![]() Image-based social media, such as Instagram and Snapchat, are popular outlets for selfie-posting. Alperstein (2015) described this as a double bind in which the desirable is pitted against the desired, which may lead to a depressive and perhaps somewhat hopeless state. However, the upward comparison also included the inability to reach the desired status. The upward comparison included both having admiration for the pinner and perhaps the desire to emulate her. Four broad themes emerged from the research, indicating that respondents compared themselves to the images by viewing them as unattainable, viewing them with admiration, identifying similarities between the pinner and the respondents, and engaging in downward comparison-in which case the respondent looked at the pinboards with disdain. They were asked to evaluate the pages comparing their own lives to that which is depicted on the pinboards. They were asked to react emotionally-in an open-ended manner-to the boards. Respondents were asked to look at the LSD “live” Pinterest page and review the pinboards that were linked to the main page. The study utilized the Pinterest site of Lauren Santo Domingo, who is one of the most widely followed individuals on Pinterest. In another study ( Lewallen & Behm-Morawitz, 2016), Pinterest users who followed more fitness boards were more likely to report intentions to engage in extreme weight loss behaviors.Īlperstein (2015) conducted a study with the goal of describing and explaining how women use idealized images of Western femininity displayed on Pinterest for social comparison. Fitspiration messages also included a comparable amount of fit praise (i.e., emphasis on toned/defined muscles) and thin praise (i.e., emphasis on slenderness). These messages emphasized attractiveness as a motivation to partake in such behaviors. Simpson and Mazzeo (2017) examined “fitspiration” (fitness and inspiration) messages on Pinterest and found that they encouraged weight management behavior and appearance-related body standards over health-related behavior and standards. These topics may heighten women’s body image concerns. Hair and Beauty is one of the top three categories for board creation, and Health and Fitness boards have the third most followers by pin ( Mittal et al., 2013). The topic of fashion includes items such as style, outfits, clothing, and shopping ( Mittal, Gupta, Dewan, & Kumaraguru, 2013). Most participants identify fashion as the main reason for Pinterest use. In fact, unlike other SNSs, Pinterest can be compared to a modern-day magazine. Pinterest users are predominantly young females and are therefore more likely to be exposed to images of other physically attractive and fit women. Users can also tag or title the image and share it with their social network. The boards can be organized into themes that reflect their individual style. Users can create their own “boards” and “pin” images that they find while browsing the Internet. ![]() ![]() Pinboards serve as big catalogs of objects. Pinterest allows users to upload, save, and manage images, also known as “pins” (visual bookmarks), through collections known as (pin)boards. Pinterest is another popular image-sharing social network site. Honeycutt, in The Dark Side of Social Media, 2019 Pinterest
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